Billy Delp

Programmatic Product Manager, Multiview
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What do you do for work? Give us a few reasons why you love it.
I am the Programmatic Product Manager for a B2B publisher. I love my job because I am able to work at the intersection of technology and marketing. Things change quickly and I learn something new every day.
 
Your current company aside, name two other companies that you admire and explain why.
Quantcast is impressive. They began as a measurement tool for audiences visiting websites and overtime became so large and processed so much intent data that their tagline was something to the effect of, “We know what you are going to buy before you do.”

Google has to be on the list strictly due to their size. They generate around $20 billion a year in advertising revenue. I love the model they use to get marketers into their system. They provide a free tool that every marketers uses at some point and ultimately grow that relationship into paid search and display.
 
Where do you expect to be in 5 years?
I expect to be managing a $100-million-dollar programmatic product line at MultiView.
 
In your opinion, what is wrong with the corporate world and how would you fix it?
Many corporations aren’t conducive to family life. For instance, FMLA only provides for up to 12 weeks of leave for new parent leave. This isn’t paid but rather only saves your position for you when you return. I believe if we make an effort to provide better work/life balances and promote family life as a culture, our quality of production increases with quality of life.
 
Which is more important: talent or work ethic? Why?
“Hard work beats talent when talent doesn’t work.” I am confident that I can train to increase talent but I am not confident in my ability to train work ethic.
 
Who are your role models or influences? Explain what makes them special.
As cheesy as it sounds, I model my life after my father. He grew up in an affluent family but watched his father lose everything. My dad worked hard, saved a lot and became a successful entrepreneur. I don’t have the same risk tolerance that he has but I strive to provide for my family in the same way that he has.