Dailey Crafton

Graphic Designer and Homebrewer
Sign up for
monthly trends,
highlights &
peer reports

What do you do for work? Give us a few reasons why you love it.
I’m doing several things for work right now: Graphic design through our studio, Lockstep Studio, primarily, but also a lot of beer and homebrewing related stuff due to the fact that I’m a partner with four friends in a company called Bierbox, a home-brew subscription service. I also work the taproom at Big aLICe Brewing in Long Island City, New York on Fridays.

I love having my own studio especially because I can pursue very specifically the kind or work I would like to do. Currently we’re seeking and finding a lot of work for breweries. This of course dovetails nicely with my beer and brewing activities.
 
Your current company aside, name another company that you admire and explain why.
Brooklyn Brewery – They grew into a very large brewery without selling out to a large holding company like InBev or something, remaining independent. And even though they are so large, they still maintain a very active small-batch, special-release program and are also very active in the local NYC brewing scene and are supportive of start-up breweries.
 
In your opinion, what is wrong with the corporate world and how would you fix it?
The problems with the corporate world are many and varied. Companies are too big, so individual people are reduced to “human resources.” Direct communication is lacking. Responsibility is shirked because individuals within the company see actions they take as the company’s actions, and not their own. So they can pass the buck easily. But the single largest problem that I see is the revolving door between corporate power and government power. Corporations finance major election campaigns, and the elected officials in turn create legislation that favors large corporations with lots of money rather than small businesses struggling to survive. I do think this sort of behavior could be greatly curbed by campaign finance reform. Things like fundraising limits (like $1,000,000 max or something) and a ban on campaign advertising. Basically each candidate could have their own website and that’s it. No TV ads and all that nonsense. Then the candidates could say their peace in a series of debates. Of course, the board of elections is corrupt too, muscling out third party candidates and the like.
 
How do you want the world to be different because you lived in it?
I don’t have any ambitions of changing the world. I kinda believe what the writer of Ecclesiastes said, in that there is nothing new under the sun, which I interpret as, “man is basically man and man doesn’t really change. Ever since there were people, there have always been and always will be truly good people and truly evil ones and a bunch of people in between.” So, I think the world is that way and always will be. That being said, I do know what kind of person I want to be. I want to be one “without guile,” meaning, without a trace of deception. One who is true. One who is not “playing the game” or really, “full of shit” to put it in the modern vernacular. I also want to be one who sees the best in people and works to nurture those qualities. Whether this will change the world for the better I don’t know, but “without guile” and “seeing the best” is how I’d like to live my own life.