Keli Bartholomew

Graphic Designer, Propoint
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What do you do for work? Give us a few reasons why you love it.
I currently am a graphic designer at Propoint, a digital creative agency based in New York. I think I love what I do most because it’s something that is definitely harder than most people assume. To be creative, you have constantly push yourself to reinvent the wheel all the time. And when there’s so much design out in the world already, it’s a challenge, but well worth it.
 
Your current company aside, name two other companies that you admire and explain why.
Spotify – I would say they started as somewhat of an underdog. As “another music app,” they’ve taken a huge lead, especially competing with established brands. They have also developed a lot of offshoot beautiful web experiences, run a simple advertising campaign, and have managed to still maintain a business small and upcoming artists can use as well as the bigwigs.

Netflix – Netflix took down Blockbuster. There are children today that have no idea what Blockbuster was. They revolutionized the way the world watches TV and movies. The UI has also gone through great improvements, I believe in part to the great amount of analytics that also goes into everything they do.
 
In your opinion, what is wrong with the corporate world and how would you fix it?
There is always something very rigid about “the corporate world.” I think there are changes happening, especially with younger generation stepping up as leaders. I think I would try to keep exposing corporate business leaders to the nuances of other “non-corporate” industries and try to push them out of their comfort zones.
 
What are the most important lessons you’ve learned in your life?
Be willing to admit your mistakes and do your best to not repeat them. It’s something I think I’ve heard quite often, not just for myself, but others as well. It’s a principle that touches everything you do, not just your career.
 
How do you want the world to be different because you lived in it?
I hope I have a genius baby someday that changes the world. Just saying #blessed. Joking aside, I think if you go about each day with the right attitude, that attitude will flow over to those around you. It’s not easy and sometimes you’ll have it hard, but there’s hopefully those around you to send the right attitude right back to you. I just hope I would have done this as much as I can (and by chain reaction) shared that with many others.