Ryan Gilmore

Marketing Manager, Zoey
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What do you do for work? Give us a few reasons why you love it.
Right now, I’m the Marketing Manager at Zoey. We’re an e-commerce platform that targets mid-market merchants. I’m the only marketer at the company so I’m basically responsible for everything from managing the brand to lead generation.

I love it because of the challenge it presents. Creating a new brand in a mature and highly competitive market is no easy feat. I also enjoy the diversity of the role. In a single day I might bounce from writing a marketing email to writing a blog post to analyzing a Facebook ad campaign. That kind of variety allows me to develop multiple skills and generally keeps things interesting.
Your current company aside, name two other companies that you admire and explain why.
Patagonia – They make great products and they’re highly committed to environmental sustainability, which I think is one of the most pressing issues we face as a society. When I think of an ideal corporation, they come to mind. They don’t place profit over their other values, which is incredibly refreshing. Their founder, Yvon Chouinard, is a personal hero of mine and I’m about to start reading his book Let My People Go Surfing.

Google – I like that they aren’t afraid to take moonshots and invest in ideas that might not pay off for 5 or 10 years. Also, Material Design is an incredible visual design language that I think blows what Apple has done out of the water.
In your opinion, what is wrong with the corporate world and how would you fix it?
I don’t think corporations do enough to better our world. I know that’s not the chief goal of most businesses, but there are plenty of case studies about businesses that do their part to resolve social issues or take a strong stance on environmental conservation. We all have one life to live together on one planet. I think corporations should do more to acknowledge that fact. The best way I can think of to fix this problem is to vote with my dollar by supporting corporations that do their part to better society.
Which is more important: talent or work ethic? Why?
It’s a little corny, but I’m a big believer in the expression “hard work beats talent that doesn’t work hard.” I think talent helps you find what you’re good at and from there success is all about putting in the work day after day. It’s pretty hard to look back in history and find an example of someone who achieved a great thing that didn’t work their tail off.
How do you want the world to be different because you lived in it?
I just try to be the best friend I can to those around me. If I can help a friend or co-worker live a healthier life, achieve a goal or pursue a dream through my words or actions then I have done my part.